Digital distributor Starpeak has teamed up with commercial insurer Peach Pi to create specialist products for the micro/SME sector. The aim is to provide flexible covers that reflect the individual and diverse needs of smaller businesses.

Andy Brownsell (pictured left), commercial director at Starpeak, said: “We need to work with insurer partners who can match our understanding of the SME market and ability to work quickly to co-create schemes that meet our customers’ individual requirements.

“Peach Pi has that agility and collaborative approach in spades. And thanks to their in-house capacity to underwrite and pay all claims on their policies, we don’t have to worry about cover being declined or removed.”

Ryan Bendelow (pictured right), head of commercial trading and distribution at Peach Pi, added: “We are committed to working with intermediary partners with the relevant in-house capabilities and understanding of their customers’ needs, who want to work collaboratively and creatively to bring the right products to market in a timely manner.

“Like us, Starpeak’s heritage is in the health and wellbeing sector and the organisation is now building on that expertise to service the broader micro and SME market.”