Peach drops Pi and launches growth strategy

Commercial insurer Peach Pi has simplified its name and will now trade as Peach. The insurer is a trading style of NPA Insurance and launched in 2020. NPA Insurance said it was aiming to grow gross written premium to around £28m by the end of next year, much of which will be delivered through Peach. This will include doubling the number of its niche schemes.

Russell White (pictured right), CEO at Peach, said: “When the business was first launched this time four years ago, it was all about taking our 120 plus years of expertise as the insurer of choice for community pharmacy and making it available to a wider set of aligned health and wellbeing professions, through a select group of broker partners.

“As the brand became more established, our appetite has evolved and we are now increasingly finding ourselves working with our intermediary partners on developing schemes for micro and SME customers in a much broader range of sectors.”

Ryan Bendelow (pictured left), head of commercial trading and distribution at Peach, added: “The business has grown and evolved considerably over the last four years. Now it’s time to accelerate all the great things that we’ve managed to achieve and take the business to the next level.”


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