Seventeen Group has acquired Shrewsbury-based commercial broker 1st Choice Insurance, which has a team of 39 staff and gross written premium of £13m. Seventeen said the deal would boost its presence in the Midlands and enhance its motor fleet proposition.

Jason Martin and Callum Watkins found 1st Choice Insurance. Watkins said: “1st Choice Insurance was founded on a simple ethos: providing great insurance policies with exceptional customer service. We’ve found a natural partner in Seventeen Group, whose culture and values align closely with our own. With their support and scale, we’re looking forward to growing our business and continuing to deliver on our key principle to even more clients.”

Oliver Thorne, CEO of Seventeen Group, said: “I’m delighted to welcome the 1st Choice team to Seventeen Group. Their impressive growth is built on a foundation of quality client service and significant investment in sales strategy. Their entrepreneurial culture perfectly
complements the direction of our group.”