Ageas UK and Saga plc have launched the home insurance offering for the over-50s that was previously announced as part of their 20-year affinity partnership agreement. Saga will lead on customer acquisition and proposition development while Ageas UK will manage price comparison website distribution, pricing and underwriting, claims handling and customer service. 

Adam Clarke, managing director of the Saga Partnership, said: “This is an important milestone for both organisations in combining trusted brands with complementary strengths. Ageas and Saga share a commitment to deliver great service when it matters most and are dedicated to making the customer experience journey as easy as possible.” 

Ageas UK and Saga announced the affinity deal at the end of 2024 and launched their motor proposition in December 2025.