Formula 1 deal puts Marsh in pole position

Marsh has agreed a multi-year deal with Formula 1 that makes it the motor sport’s official risk partner and official insurance broking partner. The agreement gives Marsh in-person networking and trackside branding opportunities as well as the ability to create guest experiences at races worldwide.

As part of the sponsorship deal, Marsh will create content for F1.com and the F1 app, which examines nine different circuits and the risks that teams and drivers must navigate.

Stefano Domenicali, president and CEO of Formula 1, said: “Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.”

John Doyle, president and CEO of Marsh, added: “Formula 1 embodies the pinnacle of performance, precision and resilience – values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity. This sponsorship reflects the powerful synergy between our organisations, where success depends on data-driven insight, cutting-edge analytics and a keen analysis of risk to drive performance.”


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