Defaqto has launched its Defaqto Market Pricing branding following its acquisition of Pearson Ham Group’s market pricing business at the beginning of the year. The visual branding was first aired at the British Insurance Brokers’ Association conference in March.

The new branding is now supported by a live website providing information on the business’s pricing intelligence solutions and market insight capabilities.

Stephen Kennedy, managing director of Defaqto Market Pricing, was with the business pre-acquisition.

He said: “The launch of Defaqto Market Pricing is about building on the strong foundations and reputation the team has already established in the market, while creating exciting opportunities for future growth and innovation.

“Our clients will continue working with the same expert team and benefiting from the same high-quality market intelligence capabilities, now enhanced through closer integration with Defaqto’s broader data and technology ecosystem.

Defaqto is part of retail financial services support business Fintel.