Supermarket Morrisons has partnered with affinity insurance specialist Hood Group Ltd to launch pet and travel insurance products that are available from the retailer’s website. The move marks Morrisons’ first step into financial services.

The pet insurance product has three levels of lifetime pet cover. It is underwritten by
Burns and Wilcox Global Solutions Limited for and on behalf of Accredited Insurance
(UK) Limited. The travel insurance product is underwritten by Axa and also offers three levels of cover.

Morrisons More Card holders will earn 20,000loyalty card point when they purchase a pet policy. They will receive a 10% discount on both single and annual multi-trip travel policies.

Bruce Reid, commercial director at Hood Group, said: “By combining our deep underwriting and distribution expertise with best in class digital capability, we have created a proposition that is simple, accessible and genuinely valuable for customers. We’re proud to support Morrisons in entering the insurance market with a high quality, scalable offering.”

Jamie Winter, director of procurement at Morrisons, added: “With a simple click of a button, customers can purchase their policy from our trusted and regulated partners and enjoy the rewards that come with it. These new services are designed to make life a little easier by offering simple, good-value options in areas that really matter to our customers.”