Incubator specialist OneAdvent has launched managing general agent Collective, which provides insurance products to cover high value equipment for photographers and musicians. Collective aims to offer cover for the gaps left in standard home contents policies when items are used away from the home, are shared or are subject to low single-item limits.

The cover is underwritten by Great American International Insurance (UK) Ltd which is A+ rated by Standard & Poor’s. Collective says it will seek to partner retailers and offer embedded insurance at the point of sale.

Tim Quayle, CEO at OneAdvent, said: “Collective represents a strong example of how specialist MGAs are evolving to meet changing customer expectations. Their focus on embedded distribution and niche product design highlights the continued opportunity for innovation within the insurance market.”

Kyle Baird and Sean Jones, co-founders of Collective, added: “Collective was built around a simple idea, to protect the things people love. Whether it’s a camera, a musical instrument or other high-value possessions, customers often rely on standard insurance that doesn’t reflect how these items are actually used.

“By working closely with retail partners, we’re able to meet customers at the point of need and offer specialist cover that is more relevant, more flexible and easier to access. This approach allows us to support both passionate enthusiasts and professionals with protection that fits their careers and lifestyles.”