Ikea has launched a home insurance proposition for its customers on the back of a collaboration with insurtech Urban Jungle. The move marks Ikea’s first foray into insurance. The monthly rolling policies will enable customers to cover their buildings and contents and adapt their cover for free on a 24/7 basis.

Customers can choose a contents-only, buildings-only or buildings and contents policy. The contents insurance offers cover up to £120,000 for homeowners, renters, flat shares and students. The buildings insurance provides up to £1m of cover as standard.

Available add-ons include accidental damage, home emergency, out of the home cover and legal expenses.

Jimmy Williams, CEO and co-founder of Urban Jungle, said: “We believe in fair insurance for everyone and by joining forces with Ikea, we can bring our technology-driven, AI powered accessible home insurance to an even wider audience. We are proud to be the first insurance provider to collaborate with Ikea in the UK, offering insurance that truly puts the customer first.”

Callum Leavy, country customer experience manager at Ikea UK, added: “By partnering with Urban Jungle, we are bringing a simple, functional and affordable home insurance product to our customers, ensuring they have peace of mind that their homes and belongings are protected. As part of our wider life at home services offer, this partnership helps us support customers beyond home furnishing, making everyday life at home a little easier.”