Broker TH March has teamed up with ShieldMy Insurance Service to offer a digital wedding insurance proposition that offers cover for cancellation, supplier financial failure, ceremonial attire, photography and videography, wedding transport, personal liability and personal accident.

TH March is an employee-owned business that dates back to 1887 and has a focus on supporting jewellers and their customers.

ShieldMy Insurance Services develops and administers FCA-regulated insurance solutions and the partnership with TH March will see it offer the new product through its ShieldMy Wedding platform.

Simon Dawe, managing director of TH March, said: “For almost 140 years, TH March has been trusted to protect some of our customers’ most treasured possessions, particularly engagement rings, wedding jewellery and other high-value items. Expanding into wedding insurance is a natural evolution of our business and enables us to protect not only the symbols of the occasion, but also the investment and peace of mind that surround one of life's most important celebrations.”

Simon Powell, sales and marketing director of ShieldMy Insurance Services, added: “This partnership demonstrates what can be achieved when specialist expertise, trusted distribution and modern insurance technology come together. TH March has an outstanding reputation within the jewellery industry and our role has been to develop a digital proposition that reflects those same values of trust, simplicity and exceptional customer experience.”