Flood Re has acquired BeFloodReady, which is a brand that started life as an Environment Agency Pathfinder project before Cornwall Council took ownership of it. Flood Re aims to develop BeFloodReady into a national programme for flood resilience that offers access to flood resilience information, support, research and innovation thoughout the UK.

The goal is then to expand BeFloodReady beyond a national public information and awareness programme. Plans are being developed to create accreditation opportunities for resilience professionals and insurers to build a community of property flood resilience specialists.

Kelly Ostler-Coyle, director of corporate affairs at Flood Re, said: “BeFloodReady exists to make flood resilience easier to understand, easier to access and easier to act on. It’s about creating awareness and turning it into action. Our ambition is to create a trusted place where people can find practical guidance, expert support and clear information before, during and after flooding.

“By bringing together organisations from across the resilience community, we can help more people take simple steps that reduce damage, speed up recovery and build greater confidence for the future."

BeFloodReady will hold its inaugural conference in April next year.