Embedded insurance specialist Open has acquired UK-based insurtech SO-SURE, which focuses on mobile protection and contents products. Open partners with brands such as Bupa and Polestar to deliver embedded car, home, travel and landlord insurance products to their customers.

Jason Wilby (pictured right), CEO of Open, said: "The acquisition of SO-SURE is a key step in our strategy to expand our global footprint and deliver unparalleled insurance experiences, and we’re likely to pursue further acquisitions as a route to enter new markets.”

Dylan Bourguignon (pictured left), CEO of SO-SURE, added: “Open’s commitment to customer-centricity and innovation aligns seamlessly with SO-SURE’s core values, making the acquisition a natural fit for both companies.”