Allianz has rebranded its digital motor insurance business Flow, which is now called Allianz. The insurance is sold direct to consumers as well as being available on price comparison sites. The move supports the previously announced rebrand of LV= Broker, scheduled for May 2024.

Serge Raffard (pictured), managing director at Allianz Personal, said: “Allianz already has an enviable reputation in the UK business world as a leading commercial insurer and we are now delighted to share our brand with UK motorists.

“This is part of a wider strategic vision to bring more of Allianz to the UK, to show how our global strength and depth of experience can help secure people’s futures. Our ambition is to shape ideas into innovative solutions that help us care for our customers, and to always deliver the best service possible.”