1st Central, which is part of First Central Insurance and Technology Group has entered the home insurance market. The buildings and contents cover is available directly or via Confused.com. It will be made available on other comparison sites in the near future.

Michael Lee, CEO of First Central Group, said: “As we look to grow our business, buildings and contents insurance is a natural next step for us. The factors that have made our motor product so successful – including competitive pricing based on using data smartly, a simple product that customers can tailor to their needs, and our supportive approach to customer service, give us a firm foundation on which to launch into the home market.

“Whilst our home product will be available via all the leading price comparison websites, we’ll also be offering it to our 1.3 million car insurance customers and we’ll be encouraging and rewarding loyalty, including some attractive discounts through a multi cover offering.”