Alan Boswell Group has acquired Priory Insurance Brokers, which is based in Wymondham, Norfolk and operates across personal and commercial lines. The firm was established in 1973 and will continue to trade under its brand for the foreseeable future following its acquisition. It will also keep its staff and premises.

Mark Whitmore, managing director of Priory Insurance Brokers, said: “We are excited to join Alan Boswell Group and continue delivering the same level of care and dedication our clients expect. As part of a larger brokerage, we can leverage their extensive resources and expertise to enhance the value we offer our clients.”

Alan Boswell, executive chairman of Alan Boswell Group, added: “I’m pleased to welcome Priory Insurance Brokers to the Group. As soon as we met Mark, we knew the team would be an excellent fit for us. Their years of expertise and shared values align perfectly with ours and we are excited about the opportunities this will bring.”