MS Amlin Insurance has expanded its agreement with data specialist Synectics to enable the insurer to use enhanced customer risk data across its agricultural and commercial property lines. The move comes after Synectics helped MS Amlin improve fraud detection in its motor market business.
Under the partnership, MS Amlin will integrate Synectics’ National SIRA – a syndicated database of cross-sector customer risk intelligence – with its own processes and digital platforms. SIRA will be used to score both policy and claims applicants.
Dean Fletcher, digital SME manager at MS Amlin Insurance, said: “Our deep underwriting expertise sets us apart. We can often insure against risks that other providers simply can’t – especially in highly specialist areas like agriculture equipment insurance. What’s more, our digital platforms deliver competitive cover and pricing with speed and efficiency.
“With SIRA, we have an opportunity to bolster this offering, retaining our reputation for fast, comprehensive service while also delivering the peace of mind that comes from knowing stringent fraud detection measures are in place at every stage – from the initial quote to specific claim.”
Osman Khurshid, chief client officer at Synectics, added: “Our partnership with MS Amlin Insurance is a prime example of how we can transform data into actionable intelligence, empowering them to take decisive action against fraudsters whilst providing a seamless customer experience for good customers.”
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