Interbrand has placed Allianz in 29th position in its 2024 Best Global Brands ranking. This is the first time the carrier has made it into the top thirty and makes it the highest placed insurer. Axa also made the list and came in at 48th.

Serge Raffard (pictured), managing director of Allianz UK’s personal lines business, said: “We are thrilled to have increased our brand strength once again in 2024.”

He added: “This has been an exciting year for us with the introduction of the Allianz brand to the UK personal lines market, and all the positive buzz and profile around the renamed Allianz Stadium at Twickenham. Launching home and motor insurance for UK consumers is a big step in our long-term strategy and I’m proud this has contributed to the growth in Allianz’s global brand value.”