Direct Line Group has launched three motor products on Compare the Market. It said they would add these products to other price comparison websites during 2025. The move follows an announcement in July of this year Direct Line said it would expand its distribution channels to include online aggregators.

Adam Winslow, chief executive officer at Direct Line Group, said: “It is exciting to be launching our iconic Direct Line brand on Price Comparison Websites, enabling customers to buy Direct Line motor insurance through their preferred channel. We are delivering a key pillar of our corporate strategy, demonstrating how we can move at pace to meet the changing needs of our customers.”