Embedded insurance platform Embri has teamed up with tools and equipment retailer SGS Engineering to create SGS Protect, an online embedded insurance proposition. It offers customers theft and damage cover at the point of sale.

Robert McCarthy, non-executive chair of Embri and former retail executive at John Lewis and Waitrose, said: “Embri’s innovative approach to embedded insurance means that customers can now protect their purchases immediately, as part of their buying journey. This not only simplifies the process but also ensures that people can enjoy their valuables without worry from the moment they checkout online.”