Digital distributor Starpeak has teamed up with commercial insurer Peach to launch a new product aimed at creatives. It is primarily aimed at photographers, videographers and web designers, but can also cater for other creative professions ranging from ceramic artists and interior designers to script writers and visual merchandisers.

The product provides public liability cover as well as a number of optional covers such as professional indemnity, employers’ liability, technical business equipment, personal accident, operating abroad and legal expenses.

Andy Brownsell, commercial director at Starpeak, said: “We are constantly looking to create products which are not readily available to certain professions in the SME space - either online or at competitive rates.

He added: “We identified a gap in the creatives sector for the right protection available online at the right price. Thanks to our close working relationship with Peach over the last three years, we knew that they were the right partner to collaborate with to develop a product that would fill this gap.”

Ryan Bendelow, director of commercial at Peach, said: “It’s refreshing to work alongside a partner that can leverage its technology expertise to deliver superior customer experiences. And our agile approach to scheme business means that we can respond quickly to these new market opportunities and provide the appetite and capacity to make things happen.”