Commercial insurance provider Peach Pi has established a forum to explore how the insurance industry can support the recovery of micro and small businesses.

The forum comprises 7 industry figures from across the market. They are: Andy Tedstone, CEO of Cobra Network; Brendan McCafferty, CEO of Brightside Group; David Ross, VP of CII Local Institutes and NED; Kevin Hancock, MD of Yutree Insurance and chair of the CII’s Society of Insurance Broking; Louise Birritteri, CEO and founder of Pikl; Lucy Hodgson, director at Eastwood Insurance Brokers and Sam White, CEO at Freedom Services Group.

The advisory forum members joined Peach Pi MD Paul Coleman, COO Lisa Banks and head of distribution Allison Hughes (pictured) for the inaugural session.

Hughes said: “The hugely challenging business operating environment thrown up by the pandemic in recent months has highlighted the deepening cracks in relationships - between both the insurance consumer and intermediaries and within the industry itself. In order for this tri-partite relationship to not just survive, but thrive and excel, a number of fundamental relationship issues need to be addressed.

“This will only happen if we work collaboratively, not combatively, to re-ignite our more traditional values of partnerships and long term relationships – delivered innovatively in a modern environment. Our first advisory forum has thrown up several thought provoking lines of thinking which we very much look forward to developing with such key industry influencers.”

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