Acturis Group, has acquired Add Value Assurances, a commercial etrade platform in the French insurance market, for an undisclosed amount.

The French company, based in Paris, provides etrading capability to over 3,000 brokers, insurers and affinity brands.

As part of the deal, founder and president Benoit Salembier and the French company’s team will remain with the enlarged firm.

Co-chief executive officer at Acturis, David McDonald said: “We see many synergies between the businesses and exciting opportunities for further growth in France.”

Co-chief executive officer at Acturis, Theo Duchen said: “Benoit and his team have driven change in the French market through innovation, a strategy that is well aligned to the Acturis Group and something we will work with Add Value to accelerate over the next few years, bringing benefits to both brokers and insurers who wish to embrace a more digital future.”

Founder and president of Add Value Assurances, Benoit Salembier added: “We are extremely pleased to join the Acturis Group and see tremendous value in working with Acturis and utilising their market leading technology to drive further growth and continued innovation in the French market.”

Headquartered in London, Acturis also includes NIS, Acturis Deutschland, Ice InsureTech and Zycomp Systems.

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