Northern Irish broker Hughes Insurance has teamed up with Percayso Inform to implement its data enrichment solutions and enhance its digital pricing capabilities. The technology is designed to reduce fraud and improve conversion rates. Hughes Insurance was established almost 50 years ago and serves over 85,000 customers across the motor, home, van, travel and commercial insurance sectors.

David Robinson, senior trading manager at Hughes Insurance, said: “As a business, we are committed to continuing our digital journey to help drive both our efficiency and effectiveness, while delivering fair and competitive rates to our customers.

“We’re delighted to engage with Percayso Inform and are confident that this relationship will help us to strengthen our offering across Northern Ireland.”