Embedded insurance platform Embri has added bike and high-end technology insurance cover to its portfolio. This adds to its embedded insurance solutions for luxury watches and high-value jewellery. Embri said the move would help retailers provide point-of-purchase insurance for more goods.

Craig Harper-Aston, strategic advisor at Embri, said: “The future of insurance is embedded. By integrating insurance at the point of sale, we’re removing traditional friction points and making it easier for customers to access protection when it matters most. We’re excited to bring this capability to high-end tech and bike insurance, where we know there’s a strong demand for convenient, real-time coverage.”