Axa UK has struck a deal with Lloyds Banking Group and will become the sole provider of car and van insurance products for the group’s Lloyds, Bank of Scotland and Halifax brands. The five-year agreement will begin in May 2025. The deal will move Lloyds Banking Group away from its current panel arrangement.

Alain Zweibrucker (pictured), CEO of Axa Retail, said: “I’m excited to announce our collaboration with Lloyds Banking Group as we come together to deliver on meeting the evolving needs of our customers. This partnership solidifies our commitment to the UK personal lines market and supports the growth of our business. It’s great news for both our customers and intermediary partners and we look forward to launch in May 2025.”

Jeremy Ward, general insurance director at Lloyds Banking Group, added: “Peace of mind from a quality policy at the right price is what our customers want, and working together with Axa we'll be enhancing our cover and offering greater choice to drivers for insurance that best suits their needs.”