Embri, which offers an embedded insurance platform providing solutions for the high-end luxury retail sector, has launched. The platform enables retailers to offer customers cover in their online and in-store purchasing journeys.

Embri said that UK sales of luxury goods would top £15bn in 2024, but that almost none of these items would be insured at the point of purchase.

Robert McCarthy, non-executive chair of Embri, said: “The team have spent over a year in research and development talking to luxury retail brands and insurers.

“Embri fills a crucial gap in the luxury retail market by offering seamless insurance solutions precisely when customers need them most.

“Our platform offers fresh thinking, relevance, convenience and security – enhancing the customer experience while simultaneously unlocking new revenue streams for retailers.”