Market intelligence provider Defaqto has launched Matrix 360, which seeks to provide a comprehensive view of the insurance product landscape. It will include information on product, functionality, price, service, claims, consumer feedback, marketing, and sales as well as providing users with macro data.

Defaqto will launch Matrix 360 through a series of phased updates during this year and next. It supersedes the company’s existing Matrix proposition.

John Milliken, CEO of Defaqto, said: “We recognise that the general insurance market is increasingly challenging. Our multi-million-pound investment in our data and technology has a clear objective: to help providers navigate this complex landscape.

“Providers require data to drive decisions, fast. Defaqto Matrix 360 is the only place for insurers to understand what is changing in the market, why these changes are happening, and how they should respond.”