CDS Superstores, which is the parent company of The Range, wilko and Homebase, has teamed up with Best Insurance and Excitare.ai to bring a range of insurance products to market. The deal will mean products are available at more than 200 UK outlets offering cover for pets, home contents and gadgets including phone, tablet and laptop insurance. Travel insurance will also be available.

Kesh Thukaram co-founder at Best Insurance and Excitare.ai, said: “As the trusted policy administrator behind this new insurance range, we are delighted to provide our expertise to help customers protect what matters most to them.

“Our goal is to offer comprehensive, flexible and affordable coverage to thousands of families across the UK. By working with The Range, wilko and Homebase, we are making insurance more accessible and ensuring that customers have a financial safety net in place for life’s unexpected events.”

Alex Simpkin, CEO at CDS Superstores, added: “This launch is the kickstart for our wider insurance offering - an affordable way for families to feel financially secure in case of unexpected events in their lives.”