The British Insurance Brokers’ Association and the Association of British Insurers have teamed up to launch an industry-wide total signposting commitment, which the government identified as a market intervention it would like to see in its financial inclusion strategy.

This commitment will cover personal lines policies across all sales channels including online, telephone, face-to-face, and call centres. It comes on the back of existing signposting agreements for age, flood risk, medical conditions, and protection insurance.

Graeme Trudgill, chief executive at BIBA, said: “We’ve already seen multiple successful signposting initiatives and this will help the government’s aim of improving financial resilience and help prevent consumers being left unprotected. We are committed to taking this forward with members and the wider industry so that total signposting becomes business as usual.”

Hannah Gurga (pictured), director general of the ABI, added: “The ABI looks forward to working with BIBA and other partners to deliver the commitments in the government’s financial inclusion strategy.”