Peter James Insurance will provide a new scheme – Ariel Owners Motorcycle Club Insurance – on an exclusive basis to members of the Ariel Owners Motorcycle Club. The club was formed in 1951 at the Ace Café. The cover includes features such as being able to ride another club member’s classic Ariel.

Dave Youngs, partnerships director at Peter James Insurance, said: “We have collaborated closely with the club to create an insurance product that meets their club member’s needs and protects these iconic British bikes for future enjoyment.”

Mike Morgan, chairman of Ariel Owners Motorcycle Club added: “We’re excited to launch Ariel Owners Motorcycle Club Insurance with Peter James. The benefits it includes brings more value to our club membership and supports our aim of the continued enjoyment of Ariels!”

Peter James Insurance is a trading name of Kingfisher Insurance Services Limited.