The London Market Association has published a refreshed UK Consumer Personal Accident Group Policy wording. The updated wording meets the LMA’s UK Consumer Wordings Guidance, which was launched last year and encourages the industry to simplify customer communications and documents. The new wording is available from the Lloyd’s Wordings Repository.

To this end, the new wording has been made more visually appealing and edited to ensure it uses plain language and that sentences are no more than 25 words long. The guidance aligns with the Financial Conduct Authority’s Consumer Duty guidance.

Toby Clark, technical underwriting executive at the LMA, said: “Our members recognise the value of clear and transparent customer communications. Everyone benefits when customers have clarity about what they are buying, especially when it comes to making a claim.

“This new model wording is just one way we are working to equip our members with the tools and resources they need to improve customer engagement.”