Atlanta Group, which is the personal lines broking business of The Ardonagh Group, has completed its merger with Markerstudy. The deal was announced in September 2023 and now serves a combined customer base of more than 8 million people.

Ian Donaldson, founder of Atlanta Group and chief executive officer of Markerstudy Distribution, said: “I am hugely energised to start our journey to create a major new player in the UK insurance landscape.”

David Ross (pictured), chief executive of The Ardonagh Group, added: “Autonet joined us as a digital van insurance specialist with £130m in premium, 550 people and exceptional leadership. It became Atlanta and now joins Markerstudy, adding £1bn of premium across several product lines, more than 2,000 colleagues and the same exceptional leadership. We're delighted to remain part of the journey as a shareholder and to support Markerstudy's growth in this new chapter.”